During my time designing with Chartio I covered most of the usual marketing swag suspects: stickers, pens, information handouts, giveaway t-shirts, employee t-shirts, and so on. Even in a highly-digital market, physical objects still have a place. They connect the brand to the real world, hopefully in a fun or useful way, for both employees and customers.
The “emblem” design I originally created for stickers also became endlessly useful for many other, more circular-shaped, scenarios.
One giveaway employees enjoyed a lot (and a few lucky customers) was a custom T-shirt with the person’s name on it, but not written in letters. Their name was plotted as points on a curved line chart, with A sitting at the bottom and Z being at the top of the Y axis. I called it their “data signature”.
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